Who are our Audiences? How do people use the Ouse Washes landscape? How do people engage with the area’s unique heritage? What would people like to see changed?
These are just some of the questions which we will try to answer over the next few months. On behalf of the partnership for the Ouse Washes Landscape Partnership scheme, Cambridgeshire ACRE has just started to undertake a study focusing on the audiences & access for the scheme.
What will this entail? There will be three main components to the work:
- Desk-based research and surveys will provide comprehensive baseline data about the audiences who are utilising the Ouse Washes LP area, how these different audiences engage with the landscape and its heritage, and what access opportunities are in place;
- Extensive community consultations will provide information about how locals and visitors feel about the landscape and its heritage, and how they would like to engage with these;
- The production of an Audience & Access Development Plan will outline which audience types the Ouse Washes LP should target and where additional access and engagement opportunities could be created.
The resulting information will have multiple uses throughout the Ouse Washes Landscape Partnership scheme. Its main aim is to inform how the scheme could engage with a range of audiences to improve participation, learning and access. This information will also feed directly into the Landscape Conservation Action Plan (LCAP), which will form the core of the Stage 2 submission to the Heritage Lottery Fund (HLF).
The information from this study will be used to understand our audiences, to:
- Identify the audiences the programme will engage with;
- Plan how the programme will reach existing audiences;
- Plan how the programme will reach new audiences;
- Identify and address the barriers to audience development;
- Identify volunteering opportunities;
- Provide baseline data on audience profile; visitor numbers; local engagement; volunteer engagement; audience attitudes, values, satisfaction, awareness and knowledge;
- Provide input into the Landscape Character Assessment and LCAP
The information from this study will also be used to understand access issues; to:
- Recognise the barriers to access and how they could be addressed;
- Identify opportunities for improving visitor facilities;
- Identify opportunities for promoting and marketing the Ouse Washes LP area;
- Provide baseline data on access opportunities and facilities
Want to know more? Our Audience & Access Development Plan proposal explains all of this in more detail: