Our Communications Strategy: what do you think?

Heritage Lottery FundThe Ouse Washes Landscape Partnership consists of a wide range of partner organisations, all working towards a common goal. what we are trying to achieve will also reach a range of audience types.

In order to ensure that we communicate in the most effective and appropriate way with our different audiences, we have recently created a Communications Strategy.

We are very keen to hear from you – our audience – to see what you think about our communications strategy:

Ouse Washes LP scheme – Communications Strategy

This document explains:

1. Which are our key audiences;

2. How we aim to communicate with each audience type;

3. What are the key messages we aim to convey to each audience type.

We have identified ten key audience types; these are:

  • Our Funders
  • Project Board Members/organisations
  • Project Delivery Partners/organisations
  • Wider Partner Forum
  • Residents & Community groups in villages & surrounding market towns
  • Farmers & landowners
  • Owners/managers of Tourism Businesses in the area
  • User Groups & Visitors to the area
  • Local Media
  • Rest of the world (with an interest in the Ouse Washes area)

Our Communications Strategy is a ‘living document’ and will regularly be updated – and expanded upon -, with improvements following audience feedback through our community consultations and other routes.

So, please have a look at our current version and let us know what you think; thank you:

Ouse Washes LP scheme – Communications Strategy

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This entry was posted in Communication, Communities, OWLP Strategy, Partnership and tagged , , , , by markatousewasheslps. Bookmark the permalink.

About markatousewasheslps

I am currently coordinating a partnership-led bid to the Heritage Lottery Fund (for a circa £600K Heritage Grant bid) focusing on strengthening the unique yet vulnerable natural heritage in the Cambridgeshire Fens surrounding the Old west River, the new 'New Life on the Old West' project. Until recently I was the Programme Manager for the Ouse Washes Landscape Partnership scheme, leading on the 1-year development and 3-year delivery phases of the Heritage Lottery Fund grant-aided Ouse Washes Landscape Partnership (OWLP) scheme (from Dec 2012 until March 2017), on behalf of and in close cooperation with a wide range of local, regional and national partner organisations. The Ouse Washes LP's portfolio of 51 projects have focused on: conservation works to historic and natural environmental assets; improving community participation & engagement with the landscape and its heritage; increasing access and learning opportunities; and providing more opportunities for training in traditional land management skills. The overall aim has been to leave a long-term legacy for this fascinating and unique landscape, in the process creating tangible improvements to social, economic and environmental aspects of this landscape, its heritage and communities.